So we've had the Ostrich Pillow, The Daydreamer Desk, and now a new crazy pillow has arrived... the HoodiePillow!
This "hooded pillowcase" comes in two varieties - the hooded pillowcase, and the travel hooded pillow.
First up - the HoodiePillow.
Fashioned from a soft polycotton, this pillow aims to bring a more snuggly laying experience.
The pillowcase comes with two drawstrings to tighten the hood and shut out any offending light, a handy pocket to stick your mp3 player, and a headphone porthole to keep tangled earphone wires at bay.
Recommended for sleepy teens, students, night workers and loungers, the HoodiePillow promises to provide ultimate "cocoonification".
However, for the more on-the-go types, there is the Travel HoodiePillow...
The Travel HoodiePillow is for the movers and shakers of the world - this time the hood is attached to an inflatable neck pillow.
Perfect for those on the go - but who still need their comfort - the travel HoodiePillow comes with drawstrings similar to the non-travel version, to draw the pillow snugly around the neck, and hide your sleep-face from any fellow passengers.
With both pillows under $25, and available in a range of colours, sleeping on the go can be done in comfort and true modern style...