We're delighted that Mattressman has been selected to be a member of The Sleep Council’s first ever retailer panel – a group of 10 national and independent retailers – to represent the bed retail industry.
This is the latest in a number of exciting new developments for Mattressman, coming just a couple of weeks after the launch of our new, mobile-friendly website, for which early feedback has been very positive. We're pleased to be able to add The Sleep Council's Retailer Panel logo to the website as we join this important channel of communication between bedding retailers and The Sleep Council, which will help direct and address issues that are key to both of them.
“It’s important to us that the marketing resources we develop and produce are what the retailers actually want and need,” said Lisa Artis of The Sleep Council, an established educational body that promotes the importance of a good night’s sleep and offers advice on buying a new bed. “No one knows more about the retailing industry than those in it, and their knowledge will help focus and shape our marketing resources towards what they want to see tackled. We’re also hoping our panel will come forward with proactive ideas, as well as feeding back to us on our annual awareness campaigns and what helps them to sell more beds.”
Andrew Kerry, Mattressman’s Managing Director, is proud to be a part of the panel, saying: “I am thrilled that Mattressman is involved with the Retailer Panel. We are always trying new ideas to expand the business and express to our customers just how important sleep is to their health and wellbeing. I’m really looking forward to working with the Sleep Council over the coming months to generate some excellent marketing material that helps our customers to find a bed that is perfectly suited to them."